We all use it every single day. What is it? It’s Google, Yahoo, Bing or another search engine. We use these search engines to find all the things we need. What used to be handled by the phone book now happens through digital search. Now it’s one thing to understand how to use a search engine to find what you are in need of whether that be info on a product, service, location or something else, but it’s a whole different story to understand why search engines rank certain sites higher than others. In this post I will cover the basics of how to get found online through SEO.
To start, SEO stands for search engine optimization which is a term describing how well your site is structured and how much trust and authority you have established with google.
What is On Page SEO
On Page SEO is a term that describes the files that actually live on your website. These include text, images and video. It’s very important that see files are optimized so google can properly read and understand what your site is all about. If you ignore this step you will just be hoping that google will find and index your site properly which will not happen.
Some tips to optimize your on page SEO would be to make sure to build your site on WordPress and use a SEO plugin like SEO Press Pro. After testing many different types of plugins I have found this one to be the best. The plugin comes with an SEO checklist for each page you build which allows you to input your desired keyword and from there will tell you what needs to be done for optimization.
What is Off Page SEO?
Off Page SEO is a term that describes how many other sites outside of your site are pointing links to your site. This is an extremely important part of SEO as it builds your backlink profile. Your backlink profile has a huge effect on your ranking factor as google sees these links from other sites as essential popularity votes for you. The more quality backlinks you have pointing to your site, the better chance you have of ranking on the first page for your desired keywords.
Some tips to start building your backlink profile would be to start build web 2.0 links through free sites like WordPress, Weebly, and Tumblr. Another great resource for backlinks would be to issue a Press Release which syndicates an article about your site to hundreds of different marketing channels. Finally, the most powerful backlinks you can get are guest posts. Guest posts are when you reach out to a website that is in your same niche that gets a lot of traffic and you submit a piece of valuable content to be posted on their site will a link pointing back to your site. The trust from that website will push a massive amount of trust over to your site.
Why work with an SEO Professional
There is so much content online about SEO that it can make you feel extremely overwhelmed. If you are in that boat then you probably want to seek out a qualified SEO professional. When choosing the right company it can be tough because how do you know who to trust?
Here is a good check list when making your choice:
- Do they have good client case studies showing first page rankings. You need proof that they know what they are doing.
- Do they require long contracts. I advise you stay away from this because it traps you in regardless if they deliver results or not.
- How available are they? If you can’t get your questions answered quickly they are not who you want to work with.
Another big question that comes up would be if you need to choose a company that is local to you? I recommend picking someone in your home country that is in or close to your time zone so if you want to get on the phone your schedules align. It’s not a requirement that you meet them in person because most SEO companies work remotely with clients. For example, my the SEO company I choose was Digital Product Pro SEO out of Orange county. I speak with the Michael, the owner, almost on a weekly basis. He always answers all my questions and sends me video reports explaining our current ranking progress and strategies moving forward. He also makes instructional videos to give you a better understanding of how SEO works. Check out one of his videos below on the Basics of SEO.