We all use it every single day. What is it? It’s Google, Yahoo, Bing or another search engine. We use these search engines to find all the things we need. What used to be handled by the phone book now happens through digital search. Now it’s one thing to understand how to use a search engine to find what you are in need of whether that be info on a product, service, location or something else, but it’s a whole different story to understand why search engines rank certain sites higher than others. In this post I will cover the basics of how to get found online through SEO.
To start, SEO stands for search engine optimization which is a term describing how well your site is structured and how much trust and authority you have established with google.
What is On Page SEO
On Page SEO is a term that describes the files that actually live on your website. These include text, images and video. It’s very important that see files are optimized so google can properly read and understand what your site is all about. If you ignore this step you will just be hoping that google will find and index your site properly which will not happen.
Some tips to optimize your on page SEO would be to make sure to build your site on WordPress and use a SEO plugin like SEO Press Pro. After testing many different types of plugins I have found this one to be the best. The plugin comes with an SEO checklist for each page you build which allows you to input your desired keyword and from there will tell you what needs to be done for optimization.
What is Off Page SEO?
Off Page SEO is a term that describes how many other sites outside of your site are pointing links to your site. This is an extremely important part of SEO as it builds your backlink profile. Your backlink profile has a huge effect on your ranking factor as google sees these links from other sites as essential popularity votes for you. The more quality backlinks you have pointing to your site, the better chance you have of ranking on the first page for your desired keywords.
Some tips to start building your backlink profile would be to start build web 2.0 links through free sites like WordPress, Weebly, and Tumblr. Another great resource for backlinks would be to issue a Press Release which syndicates an article about your site to hundreds of different marketing channels. Finally, the most powerful backlinks you can get are guest posts. Guest posts are when you reach out to a website that is in your same niche that gets a lot of traffic and you submit a piece of valuable content to be posted on their site will a link pointing back to your site. The trust from that website will push a massive amount of trust over to your site.
Focus on Content
Long gone are the days of just stuffing your website with your keywords over and over again. That might have worked in the early 2000’s, but not anymore. Google wants to give their searches (meaning all of us you use it) the best possible experience, which means leading us to the best answers to our searches. A good strategy is to make a list of topics that directly apply to your business niche and from their you need to write detailed content on those topics in the form of blog posts on your site. By doing this you will have a google coming back again and again to re-crawl your site which will boost your domain authority.
Start A Youtube Channel
Have you every done a google search and seen youtube videos show up first or somewhere in the results? Of course you have! Think of youtube as google search in video form. Google purchased youtube for the sole purpose of dominating text and video search results which they do very well. You can create a channel totally free and post helpful videos on your expertise. Those videos can be found on youtube by potential customers and you can also embed those videos on your site within your blog posts.
Check out the video below from Neil Patel who has a very successful youtube channel around SEO and marketing. He explains more tips for ranking your site on the first page of google.